FINAT is proud to welcome two distinguished experts from the renowned Irish beer brand Guinness to its speaker programme for this year’s European Label Forum, 6-8 June, Citiwest Hotel, Dublin. On the last day of the event Emma Rochford and Kathryn Wilson will share Guinness’ considerations on the path to 2020.

Emma Rochford is Global Marketing Manager for Guinness. She has spent the last five years working for Diageo in London working across Diageo’s beer and spirits portfolios and has held account roles for Tesco, Morrison’s, Co-op amongst other leading on and off premise customers. Prior to this Emma spent four years in grocery & convenience retailing and procurement as a Trading Manager for Musgrave Retail Partners across the Irish and GB markets. During this time Emma worked with a mix of leading FMCG and SME food and non-food businesses.

Kathryn Wilson is Design Lead for Guinness and Baileys at Diageo. She was previously Creative Director at Slater Design. Kathryn has worked as a graphic designer in agencies in both London and Dublin – including Creative Inc. and The Brand Union. Over the course of her career, she has worked on projects for a diverse range of clients including Guinness, Saba, Dublin City Council, UCD, Glaxo Smith Kline, Ferrero Rocher, Electric Ireland, Croke Park, Rachel Khoo and The Bar of Northern Ireland. Kathryn’s work has been published internationally in design books and online blogs.

FINAT Managing Director Jules Lejeune is very pleased with the latest addition to an already inspiring programme: “Guinness is one of the icons of our hosting nation’s capital and, together, with the other brands of the Diageo family, one of the leading customers of the labels and narrow-web packaging industry. I am sure that our members will be very eager to hear what’s on Diageo's mind when thinking of labels and packaging, what they see as trends for the future, and what they expect from a labels and packaging supplier. Given Emma’s and Kathryn’s track record they are well positioned to give us their informed insights.”