|  Últimas noticias: 
www.edicionesindustriagrafica.com
                       

~ English new ~

Crown partners with Mondelez “Cadbury Roses” to celebrate 80 years of excellence

20-09-2018

Mondelez has partnered with Crown Aerosols & Promotional Packaging to create a limited edition 80th anniversary tin for its iconic “Cadbury Roses” brand, a flagship product for the chocolatier. Introduced in 1938 as an entry point for Cadbury into the chocolate assortment market, the brand pays homage to the well-loved flower of the same name.

For this important milestone, Mondelez wanted to highlight the brand’s longevity and quality by creating two premium, collectable tins that would match its heritage. The retro, vintage designs feature a variety of colored roses surrounded by ribbon-style banners against the traditional ‘Cadbury Roses Blue’ background. The designs will create a sense of nostalgia for consumers who associate the brand with special occasions, but will also appeal to the younger generation, where vintage is making a comeback in terms of popularity.

Crown partners with Mondelez “Cadbury Roses” to celebrate 80 years of excellence

Sustainability also played a key role in the decision to opt for metal packaging for the once-in-a-lifetime celebration tins. “Crown’s own commitment to sustainability and the circular economy have been a mainstay in the long-term relationship it has built with Mondelez and Crown’s in-house design team was delighted to have been chosen to work on this important project,” said Veronique Curulla Marketing Director at Crown Aerosols & Promotional Packaging Europe.

Metal is infinitely recyclable with no loss of properties, making it a key contributor to the circular economy. Once metal enters the material-to-material loop, where it gets recycled again and again, it will always be available for future use. “Cadbury Roses” 80th anniversary tins are available exclusively in Tesco from September.


Artículos relacionados

Crown takes deep dive into food packaging trends to truly connect with consumers
Crown triumphs at the 2018 IMDA AWARDS
Conectados gracias al envasado metálico
Una industria de envasado metálico sostenible
Crown presenta latas exclusivas para el café Nescafé Azera

~ Publicidad ~

info3.thermofisher.com

Advanced Factories 2019

www.imc-albacete.com

www.j2servid.com

primeralabel.eu

www.robatech.com

www.exposolidos.com

www.graphispag.com

www.pacgraf.com

© 2001-2018 Ediciones Industria Gráfica - Todos los derechos reservados
Aviso legal | Política de privacidad