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New paths to growth - Avery Dennison® highlights ‘extreme labelling’ opportunities


Business development opportunities created by labelling under the most extreme conditions are at the heart of the latest campaign from Avery Dennison. It emphasises the critical importance of the right materials and the right technical support across applications as diverse as automotive, industrial and pharmaceutical.

Georg Müller-Hof, vice president marketing Europe, said that innovation is key when responding to demanding application needs: “Avery Dennison offers many ways to help our customers ‘change horizons’ and open new paths for growth. The extreme labelling range can help label converters to differentiate and enter new segments.”

The automotive industry uses many labels, and the most demanding applications are under the hood, with components often made from challenging low surface energy materials. The Avery Dennison High Strength range is especially developed for difficult substrates, including applications in the engine compartment, providing resistance to fluids, oils and other harsh chemicals as well as high temperatures.

New paths to growth - Avery Dennison® highlights ‘extreme labelling’ opportunities

Georg Müller-Hof said that interior automotive labelling presents further challenges: “OEMs (Original Equipment Manufacturers) need to apply safety and warning labels onto many cabin surfaces, including woven and non-woven textiles. ‘Permanent’ marking/labelling is needed on multiple substrates, under many different conditions. Our range includes a new patent-pending heat-activated acrylic adhesive, which removes the need to sew textile labels.”

Another portfolio for harsh conditions is the Heavy Industrial Labelling portfolio. Converters can now offer producers of metal and steel parts an easy-to-apply label that ensures traceability throughout the manufacturing process - including at peak temperatures up to +375°C. Other options in the portfolio include hanging tags and self-adhesive labels that add tracking information to raw materials.

Pharmaceutical labelling can also involve extreme temperatures, as low as -196°C (during storage) and as high as +121°C (during sterilization). The comprehensive low temperature portfolio from Avery Dennison is designed for containers used in hospitals, clinics and research labs, and come with the approvals required by a highly regulated segment.

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