Amcor a global leader in developing and producing responsible packaging solutions, announced that the simple, mess-free and hygienic refill process for its Exclusive stick has made it the ideal choice for French natural hair expert Cut by Fred’s Detox Stick Shampoo. Amcor was also able to supply the smaller volumes required for this specialist product.

A refillable pack provides a circular solution by keeping materials in circulation for as long as possible. However, Cut By Fred’s original refill pack for the shampoo required consumers to melt the refill in a microwave and manually transfer it to the container before placing it in the fridge to solidify. This complicated procedure was affecting sales of the refill.

Amcor’s Exclusive stick enables the refill to be ready to use as it can be easily inserted into the original pack, minimizing contact with the formula to prevent any product contamination. As well as the simple refill procedure, the design of the Exclusive, incorporating precision-made parts, provides ease of use and accurate application of the shampoo, with no need to touch the product.

The stick fulfils Cut By Fred’s commitment to more sustainable packaging: the original 75 ml container weighs 55 g, while each refill weighs just 18 g, delivering a substantial material saving. Cut by Fred offers the refill with a valuable cost saving for its customers.